#GOT140 ?

  It's Sunday night, which means life stops at 9pm EST and Game of Thrones takes over our apartment. HBO has done it again. First it was Entourage. Now it's the medieval fantasy series Game of Thrones that has me counting the days till the next episode. The second season started just last Sunday and being the social media freak I am, I of course tweeted about it. While scrolling through my timeline I started to notice that the Game of Thrones handle, @GameOfThrones, was RT select fans' tweets all containing the hashtag #GOT140 and the episode's name. So being the responsible Advertising 490: Social Media student I am, I began to dig deeper. 

   I pick up on everything social media oriented these days and am usually impressed by most, but HBO's new digital marketing campaign for season 2 of Game of Thrones blew my hair back. Through HBO Connect I found Game of Thrones's #GOT140 social media campaign and I must say it is pretty dang cool! Every week the keyword fans should use in their tweets changes, usually having to do something to do with that week's episode's title. Regardless of that week's keyword fans should always include the hashtag #got140 and/or mention the show's Twitter handle. Fans can tweet directly from the site along with viewing select tweets from the night pulled from various fans' accounts. Tonight's keyword was "TheNightLands" and you bet your sweet bippy I will be tweeting through #GOT140 every week from now on. In the Game of Thrones you might win or die, but here in ADV 490 you tweet/blog/fb/pin/instagram or die.